“What You See Is What You Get”
By
MSI True Color & True Pixel Technology
Check Out How We Achieved That
Introducing True Pixel & True Color :
The Key To Vivid & Precise Color Reproduction Of Your Laptop Display
Panel Inspection 
Factory
Calibration
Software
Integration
Panel Inspection
Each display panel will be physically examined in our factory and classified as three level: Pass, Tunable and Fail. Only the display panel rated as Pass or Tunable will be used for further laptop assembly, promising more precise color reproduction
Factory Calibration
We will calibrate those display panels rated as pass and tunable with the professional calibrator provided by Portrait Display on our production line, ensuring the most accurate color reproduction.
Software Integration
The calibrated profiles will be inputted into the hidden storage partition of laptops. Once you power on the laptops, the built-in True Color app will automatically apply the profiles to the displays and you will be favored with the most precise color out-of-box. Besides providing accurate color, the exclusive True Color app also allows you switching between different color spaces or re-calibrate the display with popular calibrators, bringing greater convenience
True Pixel: The Holy Grail Of Laptop Display
For those who got even higher expectation & requirement for laptop display quality, we have prepared the exclusive True Pixel. Based on True Color, it brings even higher picture quality with higher resolution, wider color gamut, and even more accurate color reproduction
At Least QHD Resolution
Higher Resolution
At Least P3 100% (typical) Color Gamut
Wider Color Gamut
Delta-E Must Be Lower Than 2
More Precise Color
Periodical color calibration is recommended for optimal color accuracy.
Even More Strict Panel Examination & Calibration
For the display panels labeled as True Pixel, they need to be lit up with full brightness for 48 hours before calibration. By doing so the color and brightness of the display panels will get more stable, promising even more accurate color reproduction with lower Delta-E after calibration
of full brightness for stable color
& brightness before calibration
Calibration Report
From 2023, every True Pixel and Calman Verified certified laptop will be bundled with the exclusive calibration report, which users can find it in the True Color app. It will show the Delta-E value under each color segment and users can know more about their display with it
Learn More About True Pixel & True Color
Models
