The world leader in AI PC, gaming, content creation, business & productivity and AIoT solutions, MSI is participating in IFA 2024 on September 6th. At IFA 2024, MSI will showcase its full lineup of cutting-edge products. This highly anticipated range encompasses AI products, laptops, desktops, monitors, graphics cards, motherboards, peripherals and components.

MSI’s Vice President of Marketing, Sam Chern commented, “MSI is very excited to meet you and showcase our latest AI technologies at IFA 2024 in Berlin! Artificial intelligence is rapidly transforming the world, and we hope that through these innovative technologies, we can offer unique and comprehensive MSI products to gamers, creators, and professionals, delivering a more intelligent experience.”

MSI looks forward to seeing friends and partners from the media and industry at IFA 2024. Expert staff will be on hand to answer your questions and demonstrate a huge range of new products and technologies. No matter what your interest, from AI, business to gaming, from productivity to the home, MSI will be excited to show you the latest technology, unique innovations, and products that will change your world. See you in Berlin!

Date: September 6th to 10th, 2024
Time: 10 am to 6 pm
Location: Messe Berlin, Messedamm 22, 14055 Berlin, Germany
Booth 1: Hall 11.2, Stand 113
Booth 2: Hall 2.2, Stand 315 (EVSE)

Established in 1924, the IFA Berlin International Consumer Electronics Exhibition stands as a beacon with an impressive history spanning nearly a century. IFA remains one of the trade fairs that profoundly impacts global PC buyers, wholesalers and retailers by providing a platform that offers comprehensive solutions for the industry.

MSI's cutting-edge gaming setup, including the MPG Infinite X3 AI and the MPG 321CURX QD-OLED, is set to launch in Q4 2024. Featuring the latest Intel processors and NVIDIA® GeForce RTX™ 40 Series graphics, MPG Infinite X3 AI promises a leap in performance and AI-enhanced capabilities. MSI's AI ENGINE adjusts settings for gaming, meetings, and entertainment. For cooling technology, it combines MSI's 360mm liquid cooling system with advanced AI-driven cooling algorithms, ensuring optimal thermal management even under intense workloads. Paired with the MPG 321CURX QD-OLED, MSI's first curved 32" 240Hz QD-OLED with a 1700R curvature, which uses graphene film and custom heatsinks for efficient and silent cooling. The monitor also features MSI OLED Care 2.0 and includes a three-year burn-in warranty. This top-tier combination offers gamers an unparalleled and worry-free gaming experience.

The Modern MD272UPSW is MSI's first Smart Monitor with built-in Chromecast and Google Assistant. It allows you to stream videos without using your main computer, enhancing convenience and reducing power consumption. The Cubi NUC series mini PC features a compact 0.826-liter chassis and is designed for effortless mounting behind a screen. This powerful and sustainable mini PC places a strong emphasis on security and offers optional Intel® vPro® technology. The Ｍodern AM273Q/ QP AI series boasts a 27" WQHD IPS panel, the latest Intel® Core™ Ultra Processor, and the AI boost NPU, solidifying its status as an AI All-in-One PC.

MSI has launched its first DC fast charger, designed for charging stations, public parking lots, and freeway service areas where charging time is limited. With a charging power of up to 180 kW, it features a dual-gun design; a single gun can charge at full speed, while dual guns can dynamically adjust power according to the vehicle. It offers 3 options for connectors: CCS1, CCS2, and NACS, suitable for various EV models. The cable management adopts a swing arm design to increase the usage distance and avoid cable dragging, which can cause damage and dirt accumulation, thus extending the service life. It supports OCPP1.6 J communication protocol for networked control through the charging management system, enhancing operational efficiency. It also supports ISO 15118 identification for plug and charge to enhance drivers’ payment convenience. When not in use, it can enter eco mode to reduce standby power consumption. The user interface includes a mobile app, RFID cards, and a 10.1-inch touchscreen, along with a 21.5-inch screen for additional revenue generation through advertisement placement.

Designed for both home and travel, MSI EZgo supports up to 11 kW of charging power, a 1.8-inch display, and replaceable power cords for 8 countries/areas with no installation required.

To optimize power efficiency and station management, MSI E-Connect allows operators and resident managers to monitor and control through cloud or on-premises connections. It supports such as dynamic load balancing, time-of-use pricing, membership management, license plate authorization, and cross-system integration with customized API services.

Ying-Hsuan Shih
Email: yinghsuanshih@msi.com
Phone: 0176-56813539

Sascha Faber (for Laptops)
Email: saschafaber@msi.com
Phone: +49(0)69-40893-264

Wolf Stertkamp (for Desktops, AIO PCs, Monitors, Peripherals and Components)
Email: wolfstertkamp@msi.com
Phone: +49(0)69-40893-222

Tina Chang
(for EVSE)
Email: tinatjchang@msi.com
Phone: +886(2)3234-5599#8680

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