Renowned for its gaming and premium laptops, in 2024, MSI celebrates 20 years of excellence in the laptop industry. Over the past twenty years, MSI has remained steadfast in its commitment to one core principle: the consumer experience is paramount. Their guiding belief that “only by understanding our customers can we create great products” has not only driven their success but also made their customers feel valued and integral to MSI's journey. To mark this milestone, Eric Kuo, Executive Vice President and General Manager of the Laptop Business Unit, shared the remarkable story of MSI's journey. He thoughtfully recounted the challenges and the thrills. With a warm smile, he said, “We are shaping the future of technology, and our commitment to excellence has been driving us to bring innovation to the laptop industry, pushing boundaries and embracing the latest advancements in technology. We will keep investing in the gaming sector, expand into campuses, and grow our business and creator product lines to meet consumer needs for another 20 years.”

▼ Eric Kuo, Executive Vice President and General Manager of the Laptop Business Unit at MSI, shares some lesser-known stories about the company. (Photo provided by MSI)

In honor of this momentous occasion, MSI is proud to announce a series of captivating exhibitions – "MSIology: MSI Laptops 20th Anniversary Exhibition" that will traverse the globe. This thrilling exhibition will embark on a worldwide tour throughout 2024, gracing locations such as Korea, Poland, India, Italy, Vietnam, Japan, Spain, France, the United States, and many other fascinating destinations. Fans and enthusiasts from every corner of the globe are enthusiastically invited to partake in this joyous celebration.

To further commemorate this 20th Anniversary, MSI is launching an exclusive sales promotion deal. Enjoy special discounts and exciting bundle items on your favorite MSI products. Don't miss this chance to take advantage of these fantastic deals!

▼ Celebrating 20 years and beyond. The MSI Laptops 20th Year Anniversary exciting exhibition is now embarking on a world tour throughout 2024

Founded in 1986, MSI's journey has been a testament to resilience and adaptability. Starting with motherboards and graphics cards, their technical prowess earned them industry recognition. The diverse potential of the computer industry led to their expansion into notebooks and systems. In 2004, they launched their first laptop, the M510C, marking the beginning of their journey in laptop development. However, the path was not always smooth. In 2009, MSI boldly anticipated that portable, lightweight laptops would dominate the market. This led to the successful development of the X340, the thinnest laptop on the market at the time. Yet, the rapid rise of smartphones and tablets dramatically changed consumer habits, presenting MSI with a tough challenge. But MSI's resilience and determination led to a strategic shift that would redefine the company's future.

Yet, challenges often bring new opportunities. These difficulties prompted MSI to rethink what consumers truly wanted. Eric recalled that around this time, the game World of Warcraft was hugely popular. During a visit to an overseas LAN party, they noticed gamers lugging heavy PCs to the event. What these gamers really needed was a high-performance computer in a more compact form. Recognizing the potential of the gaming market, MSI decided to move away from price wars and focus on developing high-value gaming laptops for users. By prioritizing gamers' needs and creating products accordingly, MSI began releasing one gaming laptop after another that perfectly met gamers' demands. This strategy successfully established MSI's laptop empire, and by 2015, their gaming laptops had achieved the highest market share worldwide.

▼ Derek Chen, Vice President of Global Business and Marketing at MSI's Laptop Business Unit, emphasizes the importance of understanding consumers: "You need to know the players to create good products.

Derek Chen, Vice President of Sales and Marketing for MSI's Notebook Business Unit, also shared his insights. Entering the gaming market from an unfamiliar territory was a significant challenge for the company’s internal transformation. They had to convince employees that "gaming is the future." To achieve this, they held numerous lectures and training sessions to help everyone understand the gaming atmosphere and the trends on social media. This was a stark contrast to the traditional approach to computer research and development. Through these efforts, employees even began live-streaming and interacting with other players online. This learning process helped employees internalize their work, which in turn positively influenced clients and consumers, embedding the MSI brand deeply in everyone's minds.

When it comes to designing and creating a product, Derek was clear that extensive research into consumer needs and market feasibility is crucial before launching a product. This period can vary, but once a direction is confirmed, MSI takes pride in handling everything from product conception, software and hardware design, to manufacturing in their own factories. This integrated approach allows them to swiftly adjust product features based on feedback, always prioritizing the consumer's perspective, which has undeniably been a key factor in their success.

If there's one recent laptop that stands out, Derek highlighted the collaboration with Mercedes-AMG. Discussions about the partnership began before the pandemic, as both sides shared similar values and wanted to create something special together. Despite various delays, they resumed discussions in 2022, and AMG never considered another partner. Due to MSI’s pursuit of innovative technology and extreme performance, they successfully created the Stealth 16 Mercedes-AMG Motorsport A13V, blending both brands' visions of excellence. This laptop received consumer acclaim and various awards, reinforcing the belief that staying true to one’s roots is never wrong.

▼ One of the team's proudest recent achievements is the limited-edition collaboration laptop created with Mercedes-AMG.

In response to the growing demand for portability among gamers, MSI recently launched the Claw gaming handheld PC. Derek believes that modern technology allows high-performance equipment to be integrated into a small form factor, enabling MSI to fully utilize its past advantages and successfully capture gamers' attention.

▼ MSI has recently started launching gaming handhelds, packing high-performance equipment into small devices, allowing gamers to play anytime and enjoy the fun of gaming.

For four years in a row, MSI has earned the title of the best laptop brand in the "Reader’s Choice" poll conducted by the renowned tech media PCMAG. Surpassing Apple at one point, MSI has continually demonstrated superior performance and a forward-thinking brand ethos over the course of two decades. MSI has consistently delivered superior performance and innovative brand spirit, providing luxury experiences for discerning users.

Beyond gaming laptops, MSI is also expanding into other areas. They have introduced the Creator Series, which is designed to provide high performance, precision, and multitasking capabilities for creators to unleash their creativity anytime, anywhere. The Business and Productivity Series combines performance, portability, and data security, offering outstanding features and seamless integration with enterprise environments.

Throughout its 20-year history, MSI has remained committed to three core values:

▼ More story from https://youtu.be/U78jVX-u44k?si=NZf8SLtXZnMXFgic 20th Year Anniversary of MSI Laptops with Luxury Gaming Experience.

MSI's dedication to its users extends beyond product development. It commits to incorporating eco-friendly practices throughout its operations, minimizing its environmental impact, and promoting sustainable development. As MSI looks towards the future, it remains committed to expanding its product lines to meet the evolving needs of consumers, continuing its legacy of innovation and excellence.

Stay tuned for exciting new product announcements and special offers throughout the year. With a commitment to pushing boundaries, twenty years is just the beginning. We will continue to work hard to bring more astonishing new products to the market and create many more decades of innovation!

▼ Meet The Story of MSI Laptops https://msi-laptop-story.msi.com/en

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