(Taiwan, Taipei) Computers can become very dusty after prolonged periods of use, especially in public spaces. Even the average home PC may have its cooling performance degraded by excessive dust buildup, severely crippling performance due to overheating. This year, leading international motherboard and graphics card maker MSI has released its exclusive Dust Removal technology. With this technology every time the computer starts up the cooling fan on the graphics card will run in reverse at full speed for 30 seconds. The powerful reverse airflow removes dust clinging to the heat sink fins and fan blades, ensuring optimal cooling performance from the graphics card every time! The fully automatic dust removal technology is an innovative feature exclusive to MSI’s graphics card. By purchasing MSI products equipped with Dust Removal technology, gamers avoid dust-related overheating and the inconvenience of having to regularly clean their graphics cards.

Dust May be the Cause of Crashes

Dust can build up inside the case after a computer has been in use for a long time. Experiments show that cold air can't effectively remove the heat from the heat sink fans on a graphics card if they are covered with dust. The result is reduced cooling performance and the GPU's working temperature may even increase by 15°C 1! Excessive GPU temperatures force the fan to run at a higher rate, produce more noise and may even cause crashes due to overheating. Extended run times at high temperature will also reduce the working life of a graphics card.

Reverse airflow for dust removal: the airflow from running the fan reverses at full speed for 30 seconds after system starts to expel dust from heat sink fans and fan blades. After 30 seconds, the fan reverts to normal cooling operations.

Dust May be the Cause of Crashes

Dust can build up inside the case after a computer has been in use for a long time. Experiments show that cold air can't effectively remove the heat from the heat sink fans on a graphics card if they are covered with dust. The result is reduced cooling performance and the GPU's working temperature may even increase by 15°C 1! Excessive GPU temperatures force the fan to run at a higher rate, produce more noise and may even cause crashes due to overheating. Extended run times at high temperature will also reduce the working life of a graphics card

Experiments show that a graphics card with dust-covered heat sink will see the GPU temperature increase by over 15°C! This will not only shorten the working life but may also cause system instability.

DSay Goodbye to Dust with Dust Removal Technology for Graphics Cards

The new Dust Removal technology available exclusively from MSI this year features an innovative graphics card fan design that runs in reverse at full speed for 30 seconds whenever the system starts up. The powerful reverse airflow removes dust clinging to the heat sink before reverting to normal operations after 30 seconds. Dust removal is a completely automated dust removal technology. No additional drivers or hardware are necessary! This unique technology slows the rate of dust buildup to ensure optimal cooling performance of graphics cards. Purchasing an MSI graphics card equipped with Dust Removal technology means gamers no longer have to worry about dust build up.

For more information about MSI's proprietary cooling technology, please see: http://event.msi.com/vga/msifantechnology

1. Test results may vary depending on the ambient temperature and graphics card (tests were carried out at a room temperature of 26°C)